In a world where it’s cool to be critical, we choose empathy. We listen to understand and we respond with the intent of generosity. Even though it’s easier to frown than smile, we put in the extra effort to bring positivity and joy to our conversations. Call us naive, but we believe that happiness is contagious.

When there’s an opportunity to help, we help—like doing pro-bono work for a worthy cause, contributing to a nonprofit, using our platforms (however small) to raise awareness, or helping someone who’s physically in need. The world needs more doers. We want to do something about that.

We do what we say we’ll do. Between helping and not helping, we choose to help. When our friends, family, colleagues, and the wider world wonder if they can count on us, we do our best to make it a no-brainer before they even ask.

Generosity isn’t just a personality trait. It’s seen in everything we put out into the world, including the products of our talent. We only put our stamp on high-quality work that showcases the best of our abilities. If we’re to be dependable, our best work should be dependable, too.

It takes a village to raise awareness, and a community to inspire change. We look for ways to contribute our skills to the causes that matter to us—through design, engineering, writing, project management, business development, or bringing top folks together to make something great.

Everyone can use a vote of confidence when they’re against the ropes. We champion other people and their ideas, giving a pep talk or good advice when it’s needed. It takes motivation to keep being nice and doing good. We’re always at the ready with two thumbs up.

We don’t check the “was nice, did good” box and take it easy after that. We actively look for opportunities to help others through our talent, resources, and energy —because there’s always someone out there who needs our help, and we have a lot of help to give.